1. What Does This Privacy Policy Cover?

This Privacy Policy explains how Cherry, a product under Hangzhou Yuhang Nianwu Trading Firm (sole proprietorship), handles your personal information when you use our application and services (collectively referred to as the “Services”). Throughout this Privacy Policy, we refer to our products and services as the “Services.” Please read this policy carefully to understand how we process your data. By using our Services, you agree to the terms of this Privacy Policy. If you do not agree to these terms, please do not use the Services. We value your time and decisions and are committed to creating a responsible and reassuring environment for using our app.

2. Data We Collect

The types and scope of personal data we collect depend on how you interact with us, which services you use, and your individual choices. We collect data through multiple channels, including data you provide directly, data automatically collected by our systems, and data collected with your consent or authorization.

2.1 Data You Provide

When you register for or use our app and/or services, we may collect the following personal data:

Basic Information: such as your name, profile picture, date of birth, phone number, email address, gender, and friend list.

Social Media-Related Information: such as your social account nickname, likes and preferences, number of friends, and friend list.

User-Uploaded Content: such as profile pictures and chat messages you submit via the app or service.

Usage Data: including records of your interactions with the services, browser-related data, etc.

User-Generated Content (UGC): You may provide user content such as comments, text, images, videos, and audio while using Cherry. This content may be recorded and processed during uploading, distribution, or live streaming, in order to comply with legal and regulatory requirements.

Payment Information: If you make purchases through the Cherry Store, you may need to provide payment details (such as credit card number, expiration date, CVV, security code, and billing address). This information is transmitted directly to third-party vendors or merchants and is not stored by Cherry. However, we may retain transaction-related data, such as merchant name, transaction date, and amount.

Third-Party Social Media: If you log in via a social media account, we may access your public profile information, such as from Google or Facebook, or any linked third-party social account data.

2.2 Data Collected Automatically

We may automatically collect the following information when you use our Services:

Identification Data: device type, browser type, brand and model, serial number, screen resolution, etc.

Region and language identification: Used solely to provide localized language support based on your country or region.

Device Information: including operating system, browser type and version, language settings, etc.

MAC Address: used solely for fraud prevention and identity verification.

Technical Tools: cookies, web beacons, and similar technologies for experience enhancement and analytics.

Third-Party App Detection: The app may detect whether WhatsApp is installed to offer personalized support, or whether Google Play is installed to ensure timely updates.

2.3 Data Collected With Your Consent

You can choose not to provide certain personal data or to restrict automatic data collection via browser or system settings. However, some features or services may not function properly if essential data is missing.

Mobile Advertising Identifiers: With your consent, we may collect identifiers such as Apple’s IDFA or Google’s AAID to provide more relevant ads.

Identity Verification: You may choose to upload an identity document to help us verify your identity.

Camera and Microphone: Access to your system’s camera and microphone is required for video calls and voice chat features.

Photo Album: We may request access to your photo album to upload profile pictures or generate UGC.

Clipboard: Clipboard access helps you quickly copy text content.

Bluetooth: Used solely to connect to Bluetooth headsets.

Push Notifications: With your permission, we may send service-related notifications. You may opt out at any time.

IP Address & Network Status: We may collect your IPV4 or IPV6 address and detect your network type and connection status. This helps us identify network issues and prevent data loss or latency to maintain smooth service operation.

3. How We Use Your Data

In accordance with the principle of data minimization, we only use your data for the following legitimate purposes:

Product Improvement & Development: to develop new features and services, analyze user behavior, conduct research, and optimize the user experience.

Product & Service Delivery: to provide and maintain our services, manage accounts, support functionalities, troubleshoot issues, enhance performance, and personalize experiences.

Business Operations: to process payments, manage finances, ensure system security, and prevent fraud.

Personalized Services: to tailor recommendations and experiences based on your preferences.

Customer Support: to address issues, resolve disputes, provide assistance, and respond to inquiries.

Notifications & Communication: to send service-related updates, confirmations, and support messages.

Marketing Activities: to inform you of new services, promotions, campaigns, and rewards.

Ad Delivery: to display personalized advertisements based on your interests.

Internal Operations: for troubleshooting, data analysis, testing, and performance optimization.

Security & Compliance: to detect, prevent, and respond to fraud or unlawful behavior and fulfill legal obligations.

Corporate Transactions: to manage mergers, acquisitions, or asset transfers.

Content & User Safety: to detect harmful content, respond to reports, and maintain a safe platform.

4. How We Share Personal Data

We only share your data with your authorization or as required for legitimate business purposes. This may include the following:

Affiliated Companies: We may share your information with current or future legally affiliated entities to optimize or personalize services.

Service Providers: We grant necessary permissions to third-party vendors who help us operate and maintain our Services.

Aggregated or Anonymous Data: We may share statistical data with advertisers, investors, or third parties. This data will not identify you personally.

De-Identified or Aggregated Information: Shared after removing personally identifiable elements to ensure anonymity.

Public User Content: Any content you voluntarily share publicly via the Services may be viewed or redistributed by others.

Profile Sharing: Your profile information may be visible to contacts, and you may control access via the app settings.

Risk of Information Disclosure:

If you choose to share certain data, it may be publicly disclosed beyond your control. Cherry is not responsible for the use or misuse of such shared information. Additionally, if someone reports inappropriate behavior, related conversation data (such as voice recordings, screenshots, or text) may be uploaded to our servers for review and handling.External Links: Our Services may contain links to third-party platforms. Please review their privacy policies before use.

Third-Party Services: Including cloud storage, analytics, security, and advertising providers, to fulfill contractual obligations.

5. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

Right to Access & Information: You may log in to your account to view your personal data and, where legally permitted, request a copy.

Right to Correction: If your data is inaccurate, you may correct it yourself or request changes via email.

Right to Deletion: You may request deletion of your personal data. Please note that this may result in partial or full loss of service functionality.

Email Preferences: You may choose to receive or unsubscribe from marketing emails at any time.

To exercise these rights, please contact us at 📧 joysa2tian247@gmail.com.

We may need to verify your identity to protect your privacy.

6. Data Security Measures

We adopt industry-standard technical and organizational measures to protect your data:

Encrypted Transmission: We use HTTPS/TLS protocols to ensure secure data transmission.

Access Control: Multi-level authentication and permission management.

Security Monitoring: Regular security audits, vulnerability scans, and incident response protocols.

Data Minimization: We retain only the data necessary for the stated purpose and regularly delete expired information.

7. Use by Minors

Our Services are not intended for users under the age of 18. If we discover that we have collected data from a minor, we will delete it immediately.

If you believe a minor has submitted personal data to us, please contact us via the email provided: joysa2tian247@gmail.com

For more detailed information, please refer to the Child Safety Policy.

8. Where Your Data is Processed

Your personal data may be stored and processed outside your country or region, including in countries where our service providers, partners, or affiliates operate. Regardless of location, we take reasonable steps to ensure your data is protected.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically due to business or regulatory changes. We will notify you via:

In-App or Website Announcements: Notices of changes posted within the app or website.

Last Updated Date: The "Last Updated" date at the top of this policy will be revised.

Email Notification: Significant updates will be sent to you via email.

By continuing to use our Services after the update, you agree to the revised policy. If you do not agree, please stop using the Services.

10. Privacy Policies of Third-Party Links

Our Services may contain links to third-party websites, apps, or services. We do not control their privacy practices. Please review their policies before using such services.

11. Contact Us

If you have any questions or need assistance regarding this Privacy Policy, please contact us through any of the following channels:

Email: joysa2tian247@gmail.com

Website: https://www.nian-wu.com/

In-app: Online customer service

Customer Support Hours: Monday to Friday, 9:00 AM – 6:00 PM